case studies

Work that helps ambitious teams launch sharper, sell smarter, and grow with more confidence.

A mix of brand, marketing, and sales systems for teams with momentum to build and numbers to move. From real estate and local service businesses to startups, studios, and growing operators, each project was shaped around the outcome that mattered most: qualified leads, clearer positioning, stronger conversion, smoother sales, or a more reliable path to revenue.

Some engagements are full systems. Some are focused sprints. All are built to give teams senior marketing direction without overbuilding too soon.

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Case study 01, client 01 · Crescent by Grandstone Homes (Ladner, BC)

90 Days to Build Prelisting Demand

Before Crescent hit MLS, Grandstone Homes needed buyers, Realtors, and a credible developer brand to show up at the same time – a brand-new developer name, no listing yet, ninety days before pricing had to be locked. Without prelisting demand, the launch would land into silence and pricing would be guesswork. We built the developer brand and the launch system in parallel: identity, CRM, Realtor event, paid and organic media, signage, and follow-up. The result: 125+ waitlist registrants, 200+ tagged CRM contacts, 41% email CTR, and 50+ Realtors in the room before MLS went live.

Waitlist leads: 125+
Email CTR: 41%
Ad spend → 57K views: <$300

Brand launch
Multi-channel campaign
CRM & events

Case study 02, client 02 · BC new-home market – market-wide standing-inventory recovery (Fifth Avenue Real Estate Marketing tenure)

The Market Changed. The Marketing Had To.

The presale playbook stopped working. Repositioned to an MLS-led model mid-flight and moved $40M+ on under 2% in marketing spend.

Sales unlocked: $40M+
Marketing spend: <2%
New leads captured: 2,000+

Repositioning
Pricing strategy
Inventory absorption

Case study 03, client 03 · Townside Village by Warwickshire Homes – Willoughby, Langley BC (via Fifth Avenue Real Estate Marketing)

Designing a Buyer Experience Around Location Value

Best-in-area location in a crowded submarket. A connected, touchscreen-led customer experience held a 6–10% premium and ranked #1 in absorption.

Pricing premium: 6–10%
Absorption rank: #1
$/sqft vs comps: #2

Customer experience design
Presentation centre strategy
Sales enablement

Case study 10, client 10 · Sentinel Property Group (Lower Mainland, BC)

Launching a New PropTech Brand From Zero

Phase 1 launch from zero for a BC PropTech startup with three distinct audiences. Brand, site, decks, email, and systems shipped under one credible entry point: the Initial Asset Assessment.

Launch stack delivered: Phase 1
Audience tracks segmented: 3
Brand built from zero: 0→1

Brand
Landing page
Presentation materials
Email marketing
Technology systems

Case study 04, client 04 · Highstreet Village by AB Wall – Abbotsford flagship (via Fifth Avenue Real Estate Marketing)

The Lead System Behind a Scaling Sales Operation

A scaling portfolio outgrew its tooling. A portable lifecycle standard – CRM, SMS, email, registration – delivered 4.6% reg-to-firm conversion at $167 CPL across 1,600+ registrants.

Reg-to-firm conversion: 4.6%
Cost per lead: $167
Registrants (2025): 1,600+

Automation
CRM
Lifecycle

Case study 05, client 05 · Fifth Avenue Real Estate Marketing – 3–5 active projects in parallel

Keeping 3–5 Active Projects Moving Through a Downturn

Three to five active projects through downturn and attrition. Sprint and Backlog workflows in ClickUp delivered 80+ tasks per month at ~76% completion, carrying ~18% of the team's workload.

Tasks shipped / mo: 80+
Completion rate: ~76%
Parallel projects: 3–5

Sprint systems
Operational leadership
Cross-project execution

Case study 08, client 08 · Homeguard Roofing & Renovations (Fraser Valley / Lower Mainland BC)

Turning Trade Credibility Into a Homeowner-Ready Brand

A GAF Master Elite contractor with 40+ years of trade credibility. A homeowner-ready digital foundation surfaced the credentials: 181 form submissions, 55+ reviews at 4.8 stars, 225+ database contacts.

Contact submissions since Mar 2021: 181
GMB reviews, 4.8 stars: 55+
Database contacts: 225+

Trade business
Brand & web
Local SEO

Case study 06, client 06 · Beauty by Autumn Lynn (Yarrow, Chilliwack BC)

SEO and Booking Infrastructure for a Solo-Operated Studio

A solo-operated Yarrow esthetics studio in a dense Fraser Valley market. SEO, booking, and payments infrastructure that pushed branded search to #1 and organic impressions up 143%.

Organic impressions (90d): +143%
Branded search rank: #1
Lead conv. rate: 3.8%

Brand
Website
Online shop
Online booking

Case study 07, client 07 · River's Edge Hair & Wellness (Yarrow, Chilliwack BC)

A Five-Year Brand Relationship Through a Business Pivot

Five-plus year brand relationship through a 2021 foundation and a 2023 dual-vertical pivot. Branded search owns a 60% CTR; traffic splits 41 / 31 / 28 across organic, direct, social.

Continuous partnership: 5+ yrs
Branded search CTR: 60%
Org / direct / social: 41/31/28

Long-term retainer
Repositioning
Brand partnership

Case study 09, client 09 · JD Stone Homes (Delta / Ladner / Tsawwassen, BC)

A Builder Brand for Developer-Side Trust

Builder brand for the construction partner behind Grandstone Homes. Positioned to developers who hire on reliability, schedule discipline, and clean sites – not price-per-square comparisons.

Licensed builder: BC Housing
Warranty eligible: 2-5-10
Primary footprint: Delta + LM

Builder brand
Developer audience
Web foundation