Projects · 32 entries
Brands, launches, and builds across BC. One senior lead accountable, with the right specialists behind every line.
Some I ran from start to finish. Some I led inside a client's in-house team. Some I shaped from inside an agency. Local businesses, startups, and real estate teams – all shipped against real numbers, grouped by who I worked with at the time, most recent first.
RDCD
Grandstone Homes
Delta, BC
Scope
Brand identity, naming, logo, positioning, website
New multi-family developer with 16+ years of established industry roots. Building the brand and launch system for future project launches, investor engagement, and long-term market presence.
JD Stone Homes
Langley, BC
Scope
Repositioning, website refresh, strategy, copy, UX
Shifting the company from a custom homebuilder to a B2B general contractor in multi-family residential. Partnered with Longhouse Media on build.
River's Edge Hair & Wellness
Yarrow, BC
Scope
Brand identity, web design & build, ongoing partnership
Premium 'lived-in' hair destination focused on custom colour and high-end artistry. Repositioned in 2023 as River's Edge Hair + Wellness, merging low-tox hair services with holistic nutrition and ionic detox.
Yarrow, BC
Scope
Brand, website, online shop, online booking
Brand identity, website, online shop, and online booking system for the beauty studio.
Addition by RF Properties
Langley, BC
Scope
Email marketing and sales enablement tools
Email marketing and sales enablement tools for the property development project.
Sentinel Property Group
Lower Mainland, BC
Scope
Brand, landing page, presentation materials, email marketing, technology systems
Phase 1 build: brand identity, landing page, investor presentation materials, email marketing, and supporting technology systems.
The Plant Parlour
Walnut Grove, BC
Scope
Brand & website
Plant-based restaurant and cocktail bar with a moody, masculine aesthetic. Brand and website delivered consistent new traffic; closed for unrelated reasons.
The Highland Celts
Vancouver & Whistler, BC
Scope
Brand identity
Brand identity for the four-piece pipe and drum band.
System One Floor
Surrey, BC
Scope
Interactive safety course design, advertisement graphics
Interactive safety course design and advertisement graphics for the flooring company.
Fifth Avenue
Chronicle by Tangerine Developments
Tangerine Developments · Cloverdale, Surrey, BC
Scope
Strategy, brand & messaging, sales-process optimization
Positioning and messaging built around sales-process optimization to support presales and absorption.
AB Wall · West Abbotsford, BC
Scope
Full-scope marketing & sales consulting, events, campaign strategy, photo & video direction
Full-scope marketing across a 12-acre master plan – campaign strategy, Realtor and buyer events, and photo and video direction across townhome and condominium phases.
Pacific Hills Developments & Milkai Developments · Mission, BC
Scope
Marketing & sales strategy, market positioning & branding, sales integration
Market positioning for Mission's first master-planned community; marketing and sales strategy integrated across townhome and condo phases.
Warwickshire Homes · Langley, BC
Scope
Full-scope marketing & sales consulting, brand development, sales integration
Full-scope marketing through launch and sales integration across the townhome and single-family components.
Townside Village by Warwickshire Homes
Warwickshire Homes · Willoughby, BC
Scope
Full-scope marketing & sales consulting, brand development, sales integration
Brand development and full-scope launch marketing for the townhome release; positioning carried forward into future condominium phases.
Apcon Group · Willoughby, BC
Scope
Video concept & creative direction, marketing & ad campaign conceptualization
Video concept, creative direction, and ad campaign conceptualization for the final release launch push.
RDG Management · Guildford, Surrey, BC
Scope
Early-stage positioning, launch planning, demand generation
Early-stage positioning, launch planning, and demand generation ahead of public release.
Bell Green Park by Warwickshire Homes
Warwickshire Homes · South Newton / Sullivan, Surrey, BC
Scope
Photography coordination, email marketing
Photography coordination and email marketing support.
Sada Village by Meritus Group
Meritus Group · Mission, BC
Scope
Brand and marketing consulting
Brand and marketing consulting on the mixed-use development coming soon.
Sokana by Kerkhoff Develop Build
Kerkhoff Develop Build · Penticton, BC
Scope
Sales and marketing consulting
Sales and marketing consulting.
MLA Canada
Nido by Wanson Group
Wanson Group · Burnaby Metrotown
Scope
Product development, brand consulting, strategy & execution, photo direction, copywriting
Repositioned and may return in a future form.
Portico by Wanson Group
Wanson Group · West Coquitlam
Scope
Product development, brand consulting, strategy & execution, photo direction, copywriting
Repositioned and may return in a future form.
Beach House by Interrobang Developments
Interrobang Developments · Penticton, BC
Scope
Product development, brand, marketing & lead gen
Product development input, brand, and full marketing and lead-gen execution.
Park Ridge Homes
Fraser Hill by Park Ridge Homes
Park Ridge Homes
Scope
Marketing & advertising consulting, development coordination
Marketing and advertising consulting plus development coordination through construction and initial release sell-out.
Southaven by Park Ridge Homes
Park Ridge Homes · South Surrey (Elgin)
Scope
Marketing & advertising consulting, development coordination
Marketing and advertising consulting plus development coordination through launch.
Fox & Aikins by Park Ridge Homes
Park Ridge Homes · South Surrey
Scope
Early-stage brand consulting
Early-stage brand and positioning consulting ahead of launch.
Kinship by Park Ridge Homes
Park Ridge Homes · Langley
Scope
Early-stage brand consulting
Early-stage brand and positioning consulting before launch.
Haven by Park Ridge Homes
Park Ridge Homes · South Surrey
Scope
Admin & construction coordination, marketing consulting, award submissions
33-unit boutique townhome project. 50% sold in two months of launching in September 2018. Finalist in 10 categories across 3 awards platforms.
Blackberry Walk III
Woodbridge Homes & Park Ridge Homes
Scope
Admin & construction coordination
More detail available on request.
Oliver
Woodbridge Homes & Park Ridge Homes
Scope
Admin & construction coordination
More detail available on request.
Olivia
Woodbridge Homes & Park Ridge Homes
Scope
Admin & construction coordination
More detail available on request.
Breakside Real Estate (formerly Frontline Real Estate Services presale division)
Thomas at Fleetwood
Manorlane Homes · Surrey – Fleetwood
Scope
Sales hostess – presentation centre support
Presentation-centre support during the active sales window.
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You have the why. Let's shape what comes next.
Developer, small business, or startup – if a launch is looming, a brand isn't earning trust, or the marketing has no one in charge, the scope builder turns it into a clear plan around the result you need. Prefer to talk first? The note form goes straight to my inbox.