Do you work directly for developers or through an agency?

Directly. Much of the presale experience was earned inside a project-marketing agency; engagements now run one-to-one with the developer or builder.

Can you take over a launch already in market?

Yes, and that is common. It starts with a diagnostic on the funnel – where registrations come from, where they stall, and what the sales team is actually saying.

Do you handle the Realtor side?

Yes: outreach, co-op programs, and the collateral agents need. That channel is usually underworked relative to how much inventory it moves.

What about small builders with one project?

Same approach, smaller scope. A single-project builder usually needs brand, site, search, and a follow-up system – not a full launch program.

Real estate · Presale launches · Home builders

Real estate marketing built around absorption, not impressions.

A decade in presale real estate, $2B+ in combined project value, and $25M+ in marketing spend directly managed. The work covers the full arc: positioning a project, building the sales environment, running the campaigns, and operating the lead system that turns registrations into firm deals.

Get a scope →Book a working call

Launch, from teaser to sold

A launch is a sequence, not a campaign. Positioning and naming first, then the sales environment – presentation centre, signage, renderings, collateral – then registration campaigns, Realtor outreach, and the follow-up engine underneath all of it.

Every stage gets a number attached: registrations, appointment rate, appointment-to-contract, and cost per firm deal. That's what the reporting tracks.

Real estate lead generation and follow-up

Most projects don't have a lead problem, they have a follow-up problem. Registrations arrive, then sit. The fix is call routing, automated email sequences, mass SMS for time-sensitive releases, and segmentation by how close someone actually is.

Built in the CRM you already own where possible, so the system survives a change in sales team.

Standing inventory and repositioning

When the market shifts, completed inventory needs a different story than the presale one. That means MLS-led strategy, reshot photography, rewritten copy, and pricing narrative that protects the original brand while moving units.

This work ran across multiple developer accounts through a market-wide correction – it is the least glamorous and most measurable part of the practice.

Home builder and Realtor marketing

For builders: a brand that earns developer-side and homeowner-side trust, a site that shows the work properly, and search visibility for the communities you build in.

For Realtors: personal brand, listing campaigns, and a follow-up system that keeps past clients in the pipeline instead of in a spreadsheet.

What you get

Scope, in plain terms.

Project positioning and naming: The story, the name, the identity, and the buyer it's aimed at.
Presentation centre: Environment, signage, messaging, and collateral that closes in the room.
Registration campaigns: Paid, email, and organic built to fill an appointment calendar.
Realtor programs: Outreach, co-op structure, and material the agent network will actually use.
Lead system and CRM: Routing, automation, SMS, and segmentation wired to the sales process.
Absorption reporting: Weekly reporting on leads, appointments, contracts, and cost per deal.

See launch planning and execution in the full service catalog →

Proof

Where this work has already run.

Crescent by Grandstone Homes (Ladner, BC)

90 Days to Build Prelisting Demand

Before Crescent hit MLS, Grandstone Homes needed buyers, Realtors, and a credible developer brand to show up at the same time – a brand-new developer name, no listing yet, ninety days before pricing had to be locked. Without prelisting demand, the launch would land into silence and pricing would be guesswork. We built the developer brand and the launch system in parallel: identity, CRM, Realtor event, paid and organic media, signage, and follow-up. The result: 125+ waitlist registrants, 200+ tagged CRM contacts, 41% email CTR, and 50+ Realtors in the room before MLS went live.

BC new-home market – market-wide standing-inventory recovery (Fifth Avenue Real Estate Marketing tenure)

The Market Changed. The Marketing Had To.

The presale playbook had stopped working. Standing inventory was building across the BC new-home market, and the strategy had to move from presale urgency to MLS-led demand – mid-flight, with capital and developer confidence on the line. We repositioned the product, rebuilt the buyer journey around MLS visibility, and tightened paid spend against the new model. The result: $40M+ in MLS-led sales on under 2% marketing spend, plus 2,000+ new database registrations.

Townside Village by Warwickshire Homes – Willoughby, Langley BC (via Fifth Avenue Real Estate Marketing)

Designing a Buyer Experience Around Location Value

Townside Village had a real location advantage in one of BC's most competitive townhome submarkets. The work was making buyers understand that value early, clearly, and consistently – before the conversation defaulted to price comparisons with woodframe competitors a few blocks away. I helped shape a connected customer experience across the buyer journey, from online research to the presentation centre to live sales conversations: a touchscreen-led sales tool, mirrored website narrative, lifestyle content, plan comparison, and interactive product storytelling that made location feel like a tangible advantage. The result: a 6–10% pricing premium, #1 absorption, #2 price per square foot, and a repeatable CX model for future housing projects.

Frequently asked

The questions that come up first.

Do you work directly for developers or through an agency?: Directly. Much of the presale experience was earned inside a project-marketing agency; engagements now run one-to-one with the developer or builder.
Can you take over a launch already in market?: Yes, and that is common. It starts with a diagnostic on the funnel – where registrations come from, where they stall, and what the sales team is actually saying.
Do you handle the Realtor side?: Yes: outreach, co-op programs, and the collateral agents need. That channel is usually underworked relative to how much inventory it moves.
What about small builders with one project?: Same approach, smaller scope. A single-project builder usually needs brand, site, search, and a follow-up system – not a full launch program.

Where this runs

launch planning and execution, city by city.

launch planning and execution in Surrey & White Rock

Project brand, presentation centre messaging, and Realtor outreach across Surrey launches.

launch planning and execution in Coquitlam & the Tri-Cities

Absorption-focused launch systems for Coquitlam townhome and multi-family projects.

launch planning and execution in Maple Ridge & Pitt Meadows

Single-family and townhome launches where the buyer pool is local and word travels fast.

launch planning and execution in North Vancouver & the North Shore

Positioning for North Shore inventory that has to justify its price on the first scroll.

launch planning and execution in Delta, Ladner & Tsawwassen

Community-led launch marketing for Delta and Ladner projects.

launch planning and execution in Kelowna

Resort and recreation-adjacent launches with a hard seasonal deadline.

Every region and city served is listed below.

Next step

Tell me where the project is. I'll tell you what the next 90 days should look like.

Start a project →

Where I deliver

Across British Columbia, region by region.

Remote-first with regular time on the ground in the Fraser Valley and Lower Mainland, plus scheduled visits everywhere else.

Home base

Fraser Valley, BC

Home base. Often at the same table. Home base. Where the longest engagements live and most of the trust gets built. Close enough to meet in person on a normal week and stay on the same cadence the business actually runs at.

Langley · Abbotsford · Chilliwack · Mission · Maple Ridge

Abbotsford Chilliwack Maple Ridge & Pitt Meadows

Primary metro

Lower Mainland · Greater Vancouver, BC

Close to the city, in person when it matters. A short drive from home base. Easy to meet in person for kickoffs, presentation centres, and the moments that need a room – then run the rest on a tight async cadence.

Burnaby · Surrey · Coquitlam · Richmond · New Westminster · Delta

Surrey & White Rock Coquitlam & the Tri-Cities New Westminster Delta, Ladner & Tsawwassen

City of Vancouver

Vancouver – City, West, North & East, BC

In the city when the work calls for it. The fast city. Downtown, West Van, the North Shore, and East Van each set their own bar. In person for the moments that need it, asynchronous the rest of the time so timelines keep moving.

Downtown · West Vancouver · North Vancouver · East Vancouver

North Vancouver & the North Shore

South Vancouver Island

Sidney to Victoria, BC

Mostly remote, sometimes a ferry. Mostly remote, sometimes a ferry. Light on overhead – shared docs, weekly check-ins, in person when the project actually needs it.

Victoria · Saanich · Oak Bay · Sidney · Sooke

Victoria

Sunshine Coast

Sunshine Coast, BC

Remote-first, with a soft spot for the Coast. The region I'd take more work in just to be there more often. Remote-first by default, on the ferry when a project earns it, and run on the same cadence as everything else.

Gibsons · Sechelt · Roberts Creek · Halfmoon Bay

Interior BC

Okanagan & Shuswap, BC

Remote across the Interior, on the calendar that fits. The seasonal market. Run remotely across Kelowna, Vernon, Penticton, Salmon Arm, and Sicamous – sequenced around the calendar the business actually lives by.

Kelowna · Vernon · Penticton · Salmon Arm · Sicamous

Kelowna