Fractional CMO · Fractional marketing director
The senior marketing lead you needed yesterday – part-time, accountable, in the business.
A fractional chief marketing officer is one senior operator owning the marketing plan, the calendar, and the reporting – without a full-time executive salary. You get the judgment of someone who has run $25M+ in marketing spend, plus a vetted network of senior specialists pulled in by discipline.
What a fractional CMO actually does here
The first job is deciding what matters. Most marketing underperforms because five reasonable things are happening at once and nothing is sequenced. A fractional lead sets the order: the business outcome first, then the brand, campaigns, follow-up, and tools built around it.
From there it is ordinary operating work done well – a live plan, a content and campaign calendar, weekly check-ins, and a reporting rhythm that says plainly what moved and what didn't.
Who it fits
Small local businesses past the messy first chapter, real estate developers with projects in market, and startups that need senior marketing leadership before they can justify a full-time hire.
It also fits teams that already have doers – a coordinator, an agency, a designer – but nobody senior connecting the work to revenue.
How the network works
You hire one accountable lead, not a roster. Behind that lead sits a vetted network of senior specialists: paid media, SEO, photography, video, web development, print production.
Specialists are briefed by me, reviewed by me, and billed transparently. You are never managing five vendors who each own a fifth of the outcome.
Engagement shape
Most fractional engagements run monthly with a defined scope: strategy and planning, a set number of active workstreams, and reporting. Three months is the shortest useful window; six is where systems start compounding.
Launch-heavy periods scale up; steady-state periods scale down. Pricing comes back per engagement after a short call.
What you get
Scope, in plain terms.
- Marketing plan and sequence
- The outcome, the levers, and the order they get pulled in.
- Calendar ownership
- Campaigns, content, and launches on a dated calendar with named owners.
- Budget allocation
- Where spend goes by channel, and what each line is expected to return.
- Specialist management
- Briefing, reviewing, and coordinating the senior specialists doing the production.
- Reporting cadence
- Monthly reporting on pipeline, cost per qualified lead, and what changed.
- Systems and CRM oversight
- Making sure the tools you pay for are used the way they were scoped.
Proof
Where this work has already run.
Frequently asked
The questions that come up first.
- How is this different from an agency?
- An agency sells production. A fractional CMO owns the decision-making – what gets made, in what order, and whether it worked. Production still happens, through senior specialists, but the strategy and accountability sit in one place.
- How many hours a month?
- Scope is defined by workstreams, not hours. Practically, most engagements land between a half-day and two days a week depending on how much is in market.
- Do you work with our existing team?
- Yes – that is the common case. Coordinators, designers, and agencies keep doing their work; the fractional lead gives them a plan and a priority order.
- What does it cost?
- Monthly retainers are quoted per engagement after a short call. The scope builder is the fastest route to a real number.
Where this runs
senior leadership without a CMO hire, city by city.
A senior lead inside Vancouver teams carrying investor, buyer, and channel pressure at once.
Marketing leadership for Surrey operators scaling past a side-of-desk setup.
Owning the plan, calendar, and number for Coquitlam businesses between founder-led and first hire.
Fractional leadership close to home base, often at the same table on a normal week.
Senior direction for Kelowna operators with sharp seasonal revenue windows.
Embedded leadership for Island teams that need cadence more than another contractor.
Every region and city served is listed below.
Next step
Tell me the number you need to move. I'll send back the plan and the order.
Where I deliver
Across British Columbia, region by region.
Remote-first with regular time on the ground in the Fraser Valley and Lower Mainland, plus scheduled visits everywhere else.
Home base
Fraser Valley, BC
Home base. Often at the same table. Home base. Where the longest engagements live and most of the trust gets built. Close enough to meet in person on a normal week and stay on the same cadence the business actually runs at.
Langley · Abbotsford · Chilliwack · Mission · Maple Ridge
AbbotsfordChilliwackMaple Ridge & Pitt Meadows
Read more →Primary metro
Lower Mainland · Greater Vancouver, BC
Close to the city, in person when it matters. A short drive from home base. Easy to meet in person for kickoffs, presentation centres, and the moments that need a room – then run the rest on a tight async cadence.
Burnaby · Surrey · Coquitlam · Richmond · New Westminster · Delta
Surrey & White RockCoquitlam & the Tri-CitiesNew WestminsterDelta, Ladner & Tsawwassen
Read more →City of Vancouver
Vancouver – City, West, North & East, BC
In the city when the work calls for it. The fast city. Downtown, West Van, the North Shore, and East Van each set their own bar. In person for the moments that need it, asynchronous the rest of the time so timelines keep moving.
Downtown · West Vancouver · North Vancouver · East Vancouver
North Vancouver & the North Shore
Read more →South Vancouver Island
Sidney to Victoria, BC
Mostly remote, sometimes a ferry. Mostly remote, sometimes a ferry. Light on overhead – shared docs, weekly check-ins, in person when the project actually needs it.
Victoria · Saanich · Oak Bay · Sidney · Sooke
Read more →Sunshine Coast
Sunshine Coast, BC
Remote-first, with a soft spot for the Coast. The region I'd take more work in just to be there more often. Remote-first by default, on the ferry when a project earns it, and run on the same cadence as everything else.
Gibsons · Sechelt · Roberts Creek · Halfmoon Bay
Read more →Interior BC
Okanagan & Shuswap, BC
Remote across the Interior, on the calendar that fits. The seasonal market. Run remotely across Kelowna, Vernon, Penticton, Salmon Arm, and Sicamous – sequenced around the calendar the business actually lives by.
Kelowna · Vernon · Penticton · Salmon Arm · Sicamous
Read more →